How Facebook Measured Gay Marriage Support With An Equals Sign

This week, as the Supreme Court heard testimony regarding same-sex marriage, my Facebook profile was flooded with a single avatar—a pink-on-red equals sign promoted by the Human Rights Campaign (HRC). Generally a curmudgeon about armchair activism, I was drawn the the strong visual (literally, as the eye is naturally drawn to red). I swapped mine out, too.

But did it make a difference? Did anyone have a way of knowing just how large this movement had become? It just so happens, Facebook does.

Here’s the full story.

Pretty interesting story and statistics. It’s amazing how things can spread with social media!

(via fastcompany)